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Gen Z and Millennial audiences are increasingly weary of "plastic" perfection. They want to see their favorite influencers trip over their words or laugh until they can't breathe. It feels human.

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Often, the funniest moments in a video aren't the scripted bits—they are the accidental mishaps. These "uncut" moments are highly shareable because they feel like genuine "you had to be there" instances. The "Uncut Masti" Genre: From Vlogs to Podcasts Gen Z and Millennial audiences are increasingly weary