Producing films specifically for "B" and "C" grade cinema halls.

Though often dismissed by critics, the era of Sharmili and Reshma saved many struggling theater owners during a slump in mainstream cinema. Today, these films are viewed as cult artifacts of a bygone era of celluloid, representing a unique moment in Indian pop culture where parallel, adult-oriented industries thrived alongside traditional family dramas.

In the context of the South Indian film industry at the time, "target work" referred to:

While Shakeela was the undisputed queen of this movement, actresses like and Reshma were major stars in their own right:

Asurayugam is a notable title within this genre. During this time, filmmakers often used provocative titles and "target work" (a term sometimes used in the industry to describe films produced for a specific adult demographic) to ensure high returns on minimal investments. These films typically featured a blend of horror, thriller, or family drama elements interspersed with "glamour" scenes. Sharmili and Reshma: The Icons of the Era

Known for her expressive acting and dance numbers, Sharmili appeared in dozens of films across Malayalam, Tamil, and Telugu. She was often cast as the secondary lead or the antagonist who used her charm to drive the plot.