Ben Settle - Email Players 1 - 15

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Ben Settle - Email Players 1 - 15

Understanding and optimising the 5 important parts of an email Rather than hammering readers with generic product benefits,

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails: Ben Settle - Email Players 1 - 15

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15